​Generation Z Job Interest in Startup Companies: Effects of Digital Skills Readiness and Perceived Capability

Abstract

This study examines the effects of digital skills readiness and self-efficacy on Generation Z students' interest in pursuing careers in startup companies, focusing on the role of technological competencies and perceived capabilities in shaping career preferences. A quantitative cross-sectional design was employed involving 100 students from the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra, selected through purposive sampling. Data were collected using structured questionnaires and analyzed through multiple linear regression using IBM SPSS Statistics 26. Digital skills readiness (β = 0.372, t = 4.490, p < 0.001) and self-efficacy (β = 0.492, t = 5.951, p < 0.001) demonstrated positive and statistically significant relationships with job interest. Both variables jointly showed a significant relationship with job interest (F = 77.393, p < 0.001), with an adjusted R² of 0.609. Digital skills readiness and self-efficacy are important predictors of startup career interest, with self-efficacy demonstrating a stronger standardized relationship. The cross-sectional design, purposive sampling technique, single-faculty setting, and limited number of independent variables restrict causal interpretation and generalizability. This study provides empirical evidence supporting the relevance of technological preparedness and self-efficacy within Social Cognitive Career Theory and offers practical insights for universities developing digital competency and career preparation programs.

Keywords

Digital Skills Readiness Generation Z Job Interest Self-Efficacy Startup Companies