Studi Ilmu Manajemen dan Organisasi

Gaming Addiction as a Mediator: Engagement Marketing and Robux Purchases of Gen Z in Bandung

2026-06-22T09:15:41+00:00

Purpose: This study investigates how engagement marketing influences the decision to buy Robux among Generation Z players of Roblox in Bandung, Indonesia, with gaming addiction acting as an intermediary factor.
Research Methodology: A quantitative explanatory approach was employed using questionnaire data from 350 Generation Z respondents, analyzed via PLS-SEM with SmartPLS 4 and 5,000 bootstrapping resamples.
Results: Engagement marketing significantly influenced gaming addiction (β = 0.665, T = 24.175, p < 0.001) and purchase decisions (β = 0.625, T = 16.125, p < 0.001). Gaming addiction significantly affected purchase decisions (β = 0.312, T = 7.260, p < 0.001) and partially mediated the engagement marketing–purchase decision relationship (indirect β = 0.207, T = 7.349, p < 0.001), explaining 74.7% of the purchase decision variance (R² = 0.747).
Conclusions: Engagement marketing influences Robux purchase decisions both directly and indirectly through gaming addiction, confirming partial mediation. Platform designers should balance engagement strategies with responsible gaming safeguards, particularly for minor users.
Limitations: The findings are limited to Roblox users in Bandung City and employ a cross-sectional design, restricting causal inference and generalizability.
Contributions: This study identifies gaming addiction as a behavioral mediator between engagement marketing and virtual currency purchase decisions within a UGC-based creator economy platform.

Internal Readiness and Change Management at the Legal Entity of PAM Jaya

2026-07-08T13:11:22+00:00

Purpose: This study aims to evaluate the internal readiness and governance of PAM Jaya in transforming its legal entity from a Regional Public Company into a Regional State-Owned Limited Liability Company as a strategic step toward becoming a public company through an IPO.
Research Methodology: This study was conducted at PAM Jaya, a regional drinking water utility in the Special Capital Region of Jakarta. A mixed-methods approach was employed that combined quantitative and qualitative analyses.
Results: The findings indicate that PAM Jaya has strong long-term revenue stability, providing a solid foundation for its corporate transformation. However, significant gaps remain in information transparency, investor relations functions, and financial reporting standards required by capital markets. In addition, the organizational culture requires further strengthening to support the transition from a public service orientation to an independent corporate environment.
Conclusions: The transformation of PAM Jaya into a Regional State-Owned Limited Liability Company is highly feasible. Nevertheless, the success of a future IPO depends on implementing a clear transformation roadmap, stronger GCG, strict compliance with capital market regulations, and clearer shareholder policies regarding public service obligations.
Limitations: This study focuses on a single regional water utility company, which may limit the generalizability of the findings to other public service enterprises with different organizational and regulatory environments.

Contributions: This study contributes to the literature on public sector transformation, corporate governance and state-owned enterprise reform. It provides practical insights for policymakers, local governments, utility managers, and researchers regarding organizational readiness and strategic planning for IPO.

Determinants of Employee Trust in AI Decision-Making: A Bibliometric Literature Review and Conceptual Framework

2026-06-26T13:20:17+00:00

Purpose: This study aimed to identify and categorize factors influencing employee trust in AI-based decision-making within organizations and develop a conceptual framework that explains their relationships.
Research Methodology: A literature review combining bibliometric analysis with an in-depth examination of highly cited papers was conducted. A total of 136 articles from Scopus (2021–2025) were analyzed for this study. The ten most-cited papers were selected for thematic synthesis.
Results: Bibliometric mapping using VOSviewer identified publication growth, country distribution, subject areas, keyword co-occurrence, and author collaborations. The thematic synthesis of the ten most-cited papers grouped determinants of trust into AI system, individual, organizational, and task-context factors and emphasized calibrated trust as the core mechanism of trust-building.
Conclusions: Employee trust in AI is not static but a dynamic spectrum that requires calibrated trust. Self-confidence often outweighs trust in AI in determining the acceptance or rejection of AI recommendations.
Limitations: Reliance on Scopus-indexed articles (2021–2025) may have excluded historical perspectives. Qualitative synthesis has not been tested using meta-analysis. Sector and cultural heterogeneity limit the generalizability of the findings.
Contributions: Theoretically, this study integrates the Trust in Automation Model, the Integrative Model of Organizational Trust, and the SOR Model into a unified, dynamic, multilevel framework. Practically, it offers six recommendations for organizations to build sustainable employee trust in AI-assisted decision-making processes.

Enhancing Competitive Advantage through Knowledge Management: Human and Structural Capital in Public Organizations

2026-07-16T09:13:16+00:00

Purpose: This study examines the effects of human and structural capital on competitive advantage and the mediating role of Knowledge Management in public sector organizations undergoing digital transformation and bureaucratic reform.
Research Methodology: Using a quantitative explanatory design, data were collected through a 1–5 Likert-scale online questionnaire from all 103 public sector employees in Tangerang City using the census technique. The data were analyzed using Structural Equation Modeling (SEM).
Results: The findings show that Human Capital and Knowledge Management positively and significantly influence Competitive Advantage, indicating that employee competence and effective knowledge management enhance service quality, efficiency, and innovation. Although Structural Capital has no significant direct effect on Competitive Advantage, it exerts a significant indirect effect through Knowledge Management. Furthermore, Knowledge Management mediates the relationship between Human Capital and Structural Capital and Competitive Advantage.
Conclusions: This study concludes that knowledge management is a key driver of competitive advantage in public-sector organizations. Competitiveness depends not only on the quality of human resources and organizational systems but also on effective management, integration, and sharing of knowledge.
Limitations: This study was limited to a single local government agency with a relatively small sample size, restricting the generalizability of its findings. Additionally, its quantitative approach does not fully capture the behavioral and organizational culture aspects that influence knowledge management.
Contributions: This research extends the Resource-Based View (RBV) and Knowledge-Based View (KBV) by positioning knowledge management as a strategic capability that transforms human and structural capital into competitive advantage.

Marine Tourism Resilience and Ecosystem Sustainability: The Role of Blue Economy Policy

2026-07-06T12:41:26+00:00

Purpose: This study examines the influence of the Natural Resource-Based View (NRBV) on marine tourism destination resilience and ecosystem sustainability, while assessing the moderating role of Blue Economy policy.
Research Methodology: This study employed a quantitative explanatory design using survey data from 212 managers of marine tourism destinations across Indonesia. The research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models.
Results: NRBV positively and significantly affects destination resilience (β = 0.801, p < 0.001) and ecosystem sustainability (β = 0.312, p < 0.001). Destination resilience also significantly enhances ecosystem sustainability (β = 0.623, p < 0.001). Blue Economy policy strengthens the relationships between NRBV and destination resilience (β = 0.218, p < 0.01) and between destination resilience and ecosystem sustainability (β = 0.197, p < 0.05).
Conclusions: Integrating NRBV, destination resilience, and supportive Blue Economy policies provides a framework for strengthening marine tourism ecosystem sustainability.
Limitations: The study focuses on Indonesian marine tourism destinations and selected NRBV constructs, limiting generalizability across tourism sectors and different institutional, environmental, and policy contexts.
Contributions: The state of the art lies in integrating NRBV, destination resilience, ecosystem sustainability, and Blue Economy policy, addressing the limited research examining these relationships and the moderating role of policy support.

Echancing Competitive Advantage in Indonesia's Poultry Processing Industry Through Strategic Business Analysis

2026-07-03T15:03:21+00:00

Purpose: This study aims to identify the internal and external strategic factors influencing RPA Sukahati, formulate business development strategy alternatives, and determine the priority strategy for a Tasikmalaya-based poultry slaughterhouse and distributor in Indonesia.
Research Methodology: A qualitative exploratory-descriptive single case study was conducted using semi-structured interviews with nine purposively selected informants, company documentation, and sales trend data, analyzed through the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) Matrix, the Internal-External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM).
Results: The IFE and EFE scores of 2.79 and 2.71, respectively, placed RPA Sukahati in a hold-and-maintain position. The SWOT Matrix produced eight alternative strategies, and the QSPM identified ST2 as the priority strategy (TAS 4.52), closely followed by SO1 (TAS 4.43).
Conclusions: RPA Sukahati should prioritize reinforcing SOP-driven production quality and certification-based market positioning, complemented by selective expansion into the growing culinary SME segment through its flexible minimum order policy.
Limitations: The single-case design limits statistical generalization, and both the IFE/EFE weights and ratings and the QSPM Attractiveness Scores were researcher-assigned based on interview emphasis rather than a validated scoring instrument.
Contributions: This study extends SME strategic management literature by developing an integrated strategy formulation framework for agri-food businesses in developing markets. The findings provide a context-based explanation of how operational capabilities and market positioning can shape SME development strategies.

From Vocational Training to Formal Employment: Evaluating the Impact of Government-Funded Scholarships on Vulnerable Youth

2026-07-20T08:42:48+00:00

Purpose: This study evaluated the effectiveness of Life Skills Education (Pendidikan Kecakapan Kerja/PKK) and Entrepreneurship Education (Pendidikan Kecakapan Wirausaha/PKW) scholarship programs in enhancing human resource competencies and reducing unemployment and poverty.
Methodology: Using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation), data were collected from scholarship recipients, training institutions, education authorities, employer associations, and industry representatives in Bekasi City, Bekasi Regency, and Karawang Regency in West Java.
Results: The findings show that program planning and development comprehensively involved stakeholders. However, evaluation outcomes indicate limited sustainability, with employment absorption among PKK participants reaching 69.7%, and approximately 70% of PKW participants pursuing self-employment.
Conclusions: The programs have contributed to improving skills but have not fully achieved sustainable economic empowerment for women. Training aligned with industry needs is essential to strengthen employment opportunities and economic mobility.
Limitations: This study covered only three districts in West Java, limiting the generalizability of the findings for national implementation.
Contributions: This study advances vocational education research by demonstrating how outcome-based evaluation, curriculum responsiveness, and industry engagement jointly strengthen the effectiveness of scholarship-based vocational training programs.

Social Media Marketing and Purchase Intention: The Mediating Role of Brand Awareness in Nike Products

2026-06-17T09:45:31+00:00

Purpose: This study investigates the impact of Social Media Marketing (SMM) on consumers’ purchase intentions toward Nike products, with brand awareness serving as a mediating variable.
Research Methodology: A quantitative approach with a causal-explanatory and cross-sectional design was employed. Data were collected through a survey of 361 valid respondents who were familiar with Nike products, actively used social media, and had been exposed to Nike SMM activities. A five-point Likert scale questionnaire was used to measure SMM, brand awareness, and purchase intention. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS.
Results: The results show that SMM has a significant and positive impact on both brand awareness and purchase intention. Brand awareness also positively and significantly influenced purchase intention. Furthermore, the indirect impact of SMM on purchase intention through brand awareness was significant, verifying the mediating role of brand awareness.
Conclusions: The results demonstrate that Nike’s social media marketing can enhance consumers’ purchase intentions both directly and indirectly by strengthening brand awareness. The existence of significant indirect and direct impacts indicates a partial mediation effect.
Limitations: This study is limited by its cross-sectional design, focus on Nike products, and examination of only three constructs.
Contributions: This study enriches the literature on social media marketing, brand awareness, purchase intention, sportswear marketing, and digital consumer behavior by extending the Stimulus-Organism-Response (S-O-R) framework within the context of Nike products.

Digital Behavior and Sustainable Consumption in Indonesia’s Post-Pandemic Marketplace

2026-04-13T07:56:42+00:00

Purpose: This study examines the transformation of consumer behavior in Indonesia after COVID-19, focusing on the growth of online shopping and sustainability awareness.
Methodology: A quantitative survey involved 500 respondents aged 18 years and above from Jakarta, Bandung, Surabaya, Denpasar, Makassar, and Medan. Data were collected through a structured online questionnaire and analyzed using descriptive statistics.
Results: Online shopping increased from 35% before the pandemic to 70% afterward, while offline shopping declined from 65% to 30%. Consumers became more digitally engaged, cautious, and selective, prioritizing convenience, competitive prices, and product variety. In addition, 61% considered environmental and ethical aspects in purchasing decisions, indicating stronger sustainability awareness.
Conclusion: The pandemic accelerated lasting changes in consumer behavior by strengthening digital adoption and sustainability-oriented purchasing. Online shopping has become the dominant consumption mode, while ethical considerations increasingly shape purchase decisions.
Limitations: The study focuses on urban consumers and uses a cross-sectional design, limiting generalizability to rural populations and long-term behavioral changes.
Contributions: This study extends recent applications of the Stimulus-Organism-Response (S-O-R) framework by integrating digital shopping environments and sustainability-oriented evaluations in explaining post-pandemic consumer behavior. It also provides practical insights for businesses and policymakers seeking to align strategies with evolving digital and sustainable consumption preferences.

Online Tracking as a Mediator in E-Commerce Last-Mile Logistics

2026-07-07T07:53:01+00:00

Purpose: This study analyzes the factors contributing to customer satisfaction in the context of e-commerce by examining the influence of delivery timeliness and robust detection systems, specifically proposing a mediation model among Shopee users in Indonesia.
Research Methodology: This study employed a quantitative approach, gathering data through an online survey involving 664 respondents. The collected data were then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS software.
Results: The findings show that delivery timeliness significantly and positively affects online tracking (β = 0.207, t = 5.551, p < 0.001) and customer satisfaction (β = 0.525, t = 20.939, p < 0.001).Online tracking also positively affected customer satisfaction (β = 0.439, t = 26.538, p < 0.001) and significantly mediated the relationship between delivery timeliness and customer satisfaction (indirect effect = 0.091, t = 5.600, p < 0.001). The model explains 56.2% of the variance in customer satisfaction (R² = 0.562).
Conclusions: Timely delivery and online tracking are essential for customer satisfaction. Satisfaction is highest when physical delivery is combined with transparent information.
Limitations: This study focused exclusively on logistics, excluding factors such as price and product quality. Non-probability sampling may limit the generalizability of the study findings.
Contributions: This study contributes to the literature by empirically testing online tracking as a mediator in emerging markets. This study provides managerial implications for e-commerce providers to prioritize investments in real-time tracking infrastructure.