Sakanti, N. B., & Prasetiyo, B. (2026). Gaming Addiction as a Mediator: Engagement Marketing and Robux Purchases of Gen Z in Bandung. Studi Ilmu Manajemen Dan Organisasi, 7(3), 55–68. https://doi.org/10.61401/simo.v7.n3.p55-68.2026