SYAIFUDIN, A.; RIFANI, A. . The Influence of Digital Marketing and Competitive Advantage on Students’ School Selection Decision at SMA GIBS: The Mediating Role of Brand Image. Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis, [S. l.], v. 9, n. 2, p. 413–427, 2026. DOI: 10.61401/relevansi.v9i2.421. Disponível em: https://jurnal.stiekrakatau.ac.id/index.php/relevansi/article/view/421. Acesso em: 11 sep. 2026.