Syaifudin, A., & Rifani, A. . (2026). The Influence of Digital Marketing and Competitive Advantage on Students’ School Selection Decision at SMA GIBS: The Mediating Role of Brand Image. Jurnal Relevansi : Ekonomi, Manajemen Dan Bisnis, 9(2), 413–427. https://doi.org/10.61401/relevansi.v9i2.421