Google Maps Location Marking for MSMEs to Enhance Digital Visibility of Rural Businesses in Gebang Village

Abstract

Purpose: This study evaluates a community service program that created Google Maps listings for Micro, Small, And Medium Enterprises (MSMEs) in Gebang Village, Teluk Pandan, via the KKN program of Universitas Lampung. The initiative aimed to
enhance digital visibility, market access, and online presence for rural MSMEs, while also encouraging local entrepreneurs to adopt basic digital transformation practices in their business operations.

Methodology: A qualitative descriptive approach was used, including field observation, MSME identification, GPS coordinate collection, Google Maps profile creation, owner training, and post-program evaluation. Data were collected through direct observation, documentation, and literature on MSME digitalization and location-based marketing.

Results: All targeted MSMEs were successfully listed on Google Maps with complete profiles. Owners acquired basic skills in managing digital business profiles, and the program was implemented at no cost to participants. The intervention also increased awareness among MSME owners regarding the
importance of online visibility for customer acquisition and business competitiveness.

Conclusions: Google Maps listing is an effective, low-cost intervention that improves MSME visibility, accessibility, and digital marketing capabilities, particularly in rural contexts where digital adoption remains limited.

Limitations: The study focused on one village and one implementation cycle, which may limit generalizability to other regions with different socio-economic characteristics.

Contribution: Findings demonstrate that geolocation-based tools can bridge the rural digital divide and support student-led community service initiatives, contributing to sustainable MSME empowerment.