Installation of Village Identity Sign to Strengthen Territorial Identity of Gebang Village

Abstract

Purpose: This study documents the fabrication and installation of a village identity welcome sign in Gebang Village to strengthen territorial identity and support local tourism branding.

Methodology: The study applied an action-research and participatory approach involving planning, fabrication, installation, and evaluation, with data collected through observation, FGD, and community feedback.

Results: he welcome sign was successfully installed at the village entrance and positively received by the community, effectively representing the village’s coastal identity and improving its visual presence.

Conclusions: The project demonstrates that participatory student-led design interventions can effectively produce meaningful village identity markers that support place branding and social cohesion.

Limitations: The study is limited to a single village and single program cycle; longitudinal assessment of the sign’s effect on visitor flows and community perception was not conducted

Contributions: The findings contribute to the literature on environmental graphic design, rural place branding, and community-based development by providing an empirically documented case of participatory sign installation as a territorial identity intervention in a coastal Indonesian village.