International Journal of Organizational Business Review

The Effect of Marketing Strategy Variables on Consumer Attraction: A PLS-SEM Study of Cafe Kiyo Bandar Lampung

2026-07-01T06:16:07+00:00

Purpose: The rapid growth of the café industry in Bandar Lampung has increased competition among food and beverage businesses, requiring operators to optimize marketing mix strategies to attract consumers. This study examines the effects of price, product, and promotion on consumer attraction at Cafe Kiyo Bandar Lampung.

Methodology: A quantitative approach using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3 was applied. Data were collected from 32 consumers through structured questionnaires. Validity and reliability were assessed using outer loadings (≥ 0.60), Cronbach’s Alpha, and composite reliability. Hypotheses were tested using bootstrapping with p < 0.05.

Results: One indicator (T3) was removed due to low loading. Price significantly affects consumer attraction (β=0.444; t=2.384; p=.017), while product (β=0.160; p=.418) and promotion (β=0.225; p=.120) show positive but non-significant effects.

Conclusions: Price is the only significant determinant of consumer attraction at Cafe Kiyo, indicating that price perception is the primary driver of consumer behavior, while product and promotion play supporting but non-significant roles.

Limitations: The small sample size (n=32), single location focus, convenience sampling, and cross-sectional design limit generalizability and causal interpretation.

Contributions: This study provides empirical evidence using PLS-SEM on marketing mix effects in a café setting, highlighting price as the dominant factor and offering practical implications for small café marketing strategies in Indonesia.

The Effect of Environmental Performance and Stock Liquidity on Stock Return in Mining Companies Listed on the Indonesia Stock Exchange

2026-07-03T07:06:02+00:00

Purpose: This study examines the partial and simultaneous effect of environmental performance and stock liquidity on stock returns in mining sector companies listed on the Indonesia Stock Exchange
during the 2020–2024 period, in order to understand how both nonfinancial and market-based indicators influence investor behavior and equity valuation in emerging markets.

Methodology: The study adopts a quantitative, causalcomparative research design using secondary panel data. Environmental performance is measured using the PROPER rating issued by the Ministry of Environment and Forestry, while stock liquidity is proxied by Trading Volume Activity. Purposive sampling is applied, resulting in 13 mining
companies with 65 firm-year observations.

Results: The findings show that environmental performance has a positive and significant effect on stock returns, indicating that better environmental management is rewarded by the market. Conversely, stock liquidity has a negative and significant effect on stock returns, suggesting that excessive trading activity may reflect noise or speculative behavior.

Conclusion: Environmental performance acts as a credible positive signal for investors, while liquidity conditions may introduce return instability in the mining sector.

Limitations: The study is limited by a relatively small number of predictors, a pooled data structure, and a sector-specific sample, which may limit the generalizability of the findings across industries and countries.

Contributions: This study contributes to the literature by extending signaling theory and stakeholder theory in the context of emerging market mining firms, while also providing empirical evidence on how non-financial environmental indicators and liquidity jointly shape stock return behavior.

Service Responsiveness, Employee Competence, and Technology Use: Effects on Business Actor Satisfaction via Service Quality

2026-07-09T06:11:35+00:00

Purpose: This study analyzes the influence of service
responsiveness, employee competence, and use of technology on business actor satisfaction through service quality at the Investment and One-Stop Integrated Service Office (DPMPTSP) of Karimun Regency.

Methodology: A quantitative survey was administered to 162 business actors selected from a population of 1,732 licensing service users through the Slovin formula, with data collected via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling.

Results: Service responsiveness had a positive but nonsignificant effect on service quality (11.9%) and a negative, non-significant effect on satisfaction (9.8%). Employee competence and technology use had positive and significant effects on service quality (58.5% and 26.5%) and satisfaction (34.2% and 18.3%). Service quality significantly affected satisfaction (55.3%) and mediated the effects of competence (32.4%) and technology (14.7%), while its mediation of responsiveness remained non-significant (6.6%).

Conclusions: Employee competence and technology use, rather than responsiveness alone, are the principal drivers of service quality and satisfaction, and service quality functions as a genuine mediator linking these capabilities to satisfaction outcomes.

Limitations: The study is confined to a single regency
licensing office and relies on self-reported survey data, which may limit generalizability to other regions or service sectors.

Contributions: This study provides empirical evidence that service quality mediates organizational capabilities and business actor satisfaction in Indonesian one-stop licensing services.

Leadership Style, Discipline, and Work Environment: Effects on Employee Performance via Job Satisfaction

2026-07-09T06:13:30+00:00

Purpose: This study aimed to determine and analyze the determinants of leadership style, discipline, and work environment on employee performance through employee job satisfaction at the Bintan Regency Community Health Center.

Methodology: An associative causal design was used, with questionnaire data collected from 236 civil servants across 15 Bintan Regency Health Centers through purposive sampling, analyzed using Structural Equation Modeling with Partial
Least Squares (SEM-PLS) and path analysis.

Results: Leadership style, discipline, and work environment each had a positive and significant direct effect on performance (p=0.041, 0.002, 0.004) and job satisfaction had a significant direct effect on performance (p=0.006). Discipline and work environment significantly affected job satisfaction (p=0.003, 0.010), while leadership style did not (p=0.065). Job satisfaction did not mediate leadership style's effect on performance (p=0.553), but significantly mediated discipline (p=0.003) and work environment (p=0.023).

Conclusions: Leadership style, discipline, and work
environment all directly strengthen performance, and job satisfaction mediates discipline and work environment but not leadership style.

Limitations: The causal survey design, confined to one regency's health centers, cannot fully rule out confounding factors and may not generalize elsewhere.

Contributions: This research clarifies which human resource levers most reliably improve performance through job satisfaction in Indonesian primary health care administration.

Transactional Leadership, Organizational Commitment, and Competence: Effects on Performance via Work Motivation

2026-07-09T06:15:39+00:00

Purpose: This study analyzes the influence of transactional leadership style, organizational commitment, and competence on employee performance, directly and through work motivation as an intervening variable, at the Regional Secretariat of Karimun Regency.

Methodology: A quantitative design was used, distributing a Likert-scale questionnaire to 144 civil servants and government-contracted employees at the Regional Secretariat, analyzed using Partial Least Squares Structural Equation Modeling.

Results: Transactional leadership style, organizational
commitment, and competence each had a positive but nonsignificant direct effect on performance (p=0.416, 0.561, 0.343). Each had a positive and significant direct effect on work motivation (p=0.006, 0.002, 0.000), and work motivation had a significant direct effect on performance (p=0.000). Work motivation significantly and fully mediated the effects of all three predictors on performance (p=0.014, 0.003, 0.000).

Conclusions: Work motivation is the decisive mechanism linking leadership style, commitment, and competence to performance, since none of the three predictors significantly improves performance directly, only through strengthened motivation.

Limitations: The study is confined to one regional secretariat and relies on cross-sectional self-reported data, limiting causal inference and generalizability.

Contributions: This research clarifies that work motivation, not leadership style, commitment, or competence alone, is the critical lever for civil servant performance, informing targeted policy in Indonesian regional government.