WIJAYA, M. E.; SANJAYA, V. F. The Effect of Marketing Strategy Variables on Consumer Attraction: A PLS-SEM Study of Cafe Kiyo Bandar Lampung. International Journal of Organizational Business Review, [S. l.], v. 1, n. 1, p. 1–12, 2026. DOI: 10.61401/ijobr.v1i1.556. Disponível em: https://jurnal.stiekrakatau.ac.id/index.php/ijobr/article/view/556. Acesso em: 21 jul. 2026.